Chief Marketing Officer
Bachelor Of Engineering (Electronics & Communications)
Masters in Business Administration
Skills & Experience
Anant joined Vedanta in the year 2004 and has been witness to the scorching growth through the 2000s and 2010s. Being part of an emerging conglomerate, gave Anant multiple opportunities to contribute to the Vedanta growth story and leadership positions in Marketing & Commercial verticals across Aluminium, Copper & Zinc businesses. Anant was the first Marketing Head of VZI, post the acquisition of business from Anglo American. He has developed Indian & International markets for the Aluminium business and was last heading the Commodities Procurement vertical for the Copper business.
Anant is passionate about developing business strategy, business development, new product/market development, supply chain optimization, marketing & sourcing of base metals raw materials, refined metals and downstream products across different commodities.
Commodities are the building blocks of any advancement and Vedanta being in the key base metals & energy business is best positioned to support such development.
Anant believes that a business venture must ultimately result in upliftment of communities and fulfilment of basic necessities. To this end, he is proud towards contributing towards this cause at Vedanta.
South Africa is a key growth region for Vedanta and Anant is actively involved in expanding and promoting Vedanta’s footprint in this ever developing market.